Hotels

Less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily. But nurturing the SMERF sales market with support from your hotel CRM can pay off over time.

Hoteliers already solicit and measure guest feedback pulled together from many different channels. But are you measuring the quality of your guest relationships in the same way?

This hints that Google is not only putting more focus on building out Google My Business data to improve its hotel search user experience but that they may also drop TrustYou as a data provider.

It is tempting to ditch SEO in favour of promoted Instagram stories or Facebook retargeting, but we advise hotels to use a careful mix of different tactics.

If the RevPAR index and the ARI are below 100 with a high MPI, it means that the property is forfeiting revenue by missing the opportunity to fill rooms at a higher rate.

One of the easiest ways to grow sales and increase profitability is with smart pricing. But, how do you do it if you don’t employ a revenue manager and find yourself less than qualified in the area?

How can I get more bookings and more revenue? This is the question that every hotelier should regularly ask themselves to keep their business thriving!

Let’s look at a few basic examples of current marketing trends that hotels are following to fuel brand awareness and drive revenue, starting with something relatively straightforward and simple

If you approach your messages from the perspective of wanting to provide value to your guests, then you’re going to avoid some of the mistakes that a lot of properties make.

It would be nice to think that your venue is the epicentre of your guests’ weekend, but for many, it’s probably more a matter of convenience. Sorry. This is why hotel destination marketing is important.