Hotels

Change management has become a hot topic across all industries and nations. The field of revenue management in particular is at a critical moment of transformation.

We strongly believe that hospitality can be a powerful guardian of culture, promoting ‘real’ high-touch and making sure that DeepMind will not go on a holiday instead of us.

Opening a new hotel is both stressful and exciting. Take advantage of the pre-opening phase to establish a thoughtful and detailed revenue management strategy that will secure your success.

Customers are already making choices based on a desire to have an ‘alternative product’ and the days when your options will have an effect on your revenue strategy are right around the corner

Where do most travelers begin planning their trips? Is it on Booking.com, Expedia or TripAdvisor? Not likely. Think about your own web activity. Most of us start our initial research […]

Despite all the attention given to social media and mobile, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms.

Brands heavily invest in digital marketing campaigns and loyalty programs to try and build loyalty. Independent hotels can compete with brands by optimizing for all five stages of booking a hotel.

The budget exercise is one that we commonly dislike because it is so long and people are often discouraged because they do not see their department getting more resources.

Running a successful guest loyalty program doesn’t mean you need a massive budget to compete with big brands. There are things smaller hotels can do to attract, retain, and reward guests.

Customer centric Marketing means placing the customer at the center of your strategy to create and extract customer value. Only when Marketing is customer centric can it serve as a value creator