Hotels

Ultimately, your PMS should do more than manage your property, it should keep your property ahead of industry trends, boost profits and exceed guest expectations.

While there are many similarities, revenue and yield management are two distinct concepts. Yield management is narrower in scope focusing on selling price and volume of sales

Once your guests take notice of your personalized offers, they’ll want to start redeeming right away. How can you empower them to become active participants in your program?

Travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. And there’s a lot of money in SEO for them. In fact, organic traffic is the #1 source of traffic for travel

For one reason or another, a number of hotels do not have the email subscriber lists they should, and hoteliers find themselves in a pickle of needing to double their email marketing lists immediately.

After all the hand-wringing hotel executives did when Airbnb first hit the marketplace, I think it’s time to stop worrying. We need to embrace it for what it is: It’s not a disruptor. It’s an augmenter.

Aside from a wedding section on your website, there simply weren’t a lot of digital marketing tactics to identify and target brides and grooms shopping in your local market, but times have changed.

As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.

Social media can be challenging. The networks change so quickly and have such different structures, it can be easy to make design missteps that annoy users and dampen engagement.

To stay ahead of the curve in the competitive group business market, hotel management companies must track how properties are performing today, while watching for opportunities in the future.