Hotels

mirai article image book join loyalty program key feature article

Book and Join, a Key Feature of Your Loyalty Program

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

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person breaking down a wall reflecting how hotels are breaking down silos between sales revenue and marketing

Breaking Barriers: Hotels Are Reclaiming Power in Website Management

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success

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millennial guests at a hotel illustrating the impact they have on booking trends and hotels need to know to drive guest experience and revenue in 2024

10 Booking Trends and Stats to Drive Guest Experience and Revenue

Hotels have an incredible opportunity to exceed guest expectations and maximize revenue potential with the help of new-age tools and processes

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Spotlight Shines Brighter on Algorithmic Hotel Price Fixing

FTC and DOJ makes clear that the government’s position is that hotels using algorithms to set room price are violating antitrust laws

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Capitalize On User-Generated Content and Influencer Marketing

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

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What Should a Hotel Blog About?

As more people visit your site to read your blog posts, your overall website traffic increases, which can positively impact your SEO efforts

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Optimising Hotel PPC Campaigns for Seasonal Trends

Tailoring PPC campaigns based on seasonal demand fluctuations is instrumental in driving revenue growth and maintaining a competitive edge

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When to Choose OTAs Over Hotel Direct Reservations

Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty

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Attraction Strategy: Maximizing Revenue per Guest

With an effective attraction strategy in place, the focus shifts to maximizing the value of each guest interaction

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What are 5 Must Have Features to Look for in a PMS?

Your PMS should improve guest experiences and provide a solid foundation for long-lasting relationships, leading to increased revenue and profitability

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