Hotels

Hospitality technology has made some huge strides over the recent years and hoteliers undoubtedly know that personalized experiences are key.

With such a large audience and great tools to help you succeed, Facebook is the ideal platform for Hotel Advertisement. With all of Facebook’s comprehensive data who should you target?

Look out social media marketers, there’s a new buzzword in town. Ephemeral content is the latest medium to dominate the internet, and despite what the name might suggest, this trend […]

We should not ignore possible “cannibalisation” between Room Booking Module and Hotel Ads. We have no data on this, but it’s something that might well exist.

Effective communication between your revenue management and marketing teams cannot be stressed enough. Exchanging data together will provide a more integrated, results-driven approach.

Compression nights across the U.S. peaked in 2015 and have been declining ever since. Supply and demand are major factors affecting compression, but it’s affecting hotels more than short-term rentals

Budgeting season is the perfect opportunity for marketing and owners to set and align expectations for the coming year. If armed with the data, the budgeting conversation should be productive.

Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?

No hotel is created equal, and even at a single property, there will be many different periods in a hotel’s existence that require a change in approach to revenue management.

There was a time when transparency and trust were the pillar of a successful partnership. OTAs were, in the last decade, valuable partners for hotels and responsible for a more efficient distribution.