Hotels

The primary role of the CRM is to enhance the guest experience — and thus increase profitability. To fulfil this role, it requires a single source of truth.

These combined components are essential when optimizing your Marriott brand website via search engine optimization. When you have finished here, consider optimizing your OTA listings.

If you dig into your personas and use them to fuel all parts of your digital strategy, you’ll find deeper connections with your guests, and will end up getting far more bookings.

OTAs have mastered the art of conversion, with websites providing the ultimate user experience. To convince customers to book direct on your website, they need an optimal online experience.

Guest intelligence is not a new trend. Hoteliers have long since recognized the importance of data when analyzing guest feedback, making business decisions, and enhancing the personalization

OTAs have increased their market share and now want to control the user’s journey. It has never been more important to try and maintain balance between OTA bookings and direct bookings.

We are continuing our 6 part series on How to Choose a New PMS. Over the course of the 6 episodes we will explore the following: What is the role […]

From each personalized message to every retargeting ad, hotels need to analyze what is working and what isn’t, and use this to drive the evolution of their acquisition and conversion strategies

Inventory, the number of rooms available to distribute or sell across channels, is the most important aspect of your hotel business. NB: This is an article from Hotelminder With an […]

Among the four categories where hotels achieved increases in both occupancy and ADR, the GOP increase was greatest when occupancy contributed to more than 60 percent of the RevPAR growth