Hotels

The power of video content in marketing is undeniable, with studies showing visuals are 40 times more likely to be shared on social media than other content

Embracing these changes and optimizing your presence on Google Maps can lead to increased visibility, engagement, and ultimately, bookings

The real question in front of all these would-be Google killers, is not how well they can find information, it’s how well they can do everything Google does

To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends

Execute hotel revenue optimisation strategies and you’ll optimise your revenue by making as much money as possible from a limited resource: your rooms

You’re not looking to eliminate risk entirely. Instead, the aim is to manage it where you’re optimizing for revenue without stretching your resources thin

Understanding your niche gives you a direction on what kind of content you should be posting. Be proud of who and what your property represents

Yet for all the challenges in distribution, immense possibility exists for hotels that take an imaginative omnichannel approach

Across 10 host cities, basic mean average for hotels standard room over next 6 months shows rates have increased from €147 outside the tournament to €231

Understanding this multifaceted process is key to align offerings with target guests, moving beyond pricing competition to deliver value that resonates