Hotels

A lot of thought and research goes into developing a hotel pricing strategy that makes sense to the customers and the business. A well-optimized pricing strategy needs to answer these 6 questions:

Wholesalers will contract chunks of a hotel’s inventory at a very big discount. They can mark it up at a profit, sell it on to non-contracted OTAs and still leave room for those OTAs to mark up their profit.

Major events across the planet – from the Olympics to the World Cup – provide area hoteliers unique opportunities to capitalize on increased demand and maximize revenue with huge potential rewards.

Hilton launched a new digital marketing program, called Advance, on July 1st, 2019. This fast-moving initiative changed the current structure between Edge, Top-Up and Destination Marketing.

Content can take a lot of time and does require your hotel to be strategic in what to include on your website. You want to represent your brand well, so the time and effort it is worth it!

Every hotel has the dreaded and unavoidable period where bookings slow down and revenue drops. This low booking period varies depending on the hotel. NB: This is an article from […]

Revenue Management has played an increasingly important role in hotelss this last decade. Following are RM trends we’re noticing in the world today, as we conclude the current decade.

Despite European hotels seeing a 0.9% YOY increase in RevPAR, coupled with 0.4% growth in TRevPAR, GOPPAR for the month turned negative, down 0.8% YOY.

In Episode 3 we will look at the Features you should consider when building your PMS wishlist. You have evaluated your needs, as in Episode 2, and this should help you build a feature list.

In many cases, the key to success is about improving communication with your Digital Marketing Manager, and spotting opportunities to maximize exposure and impact of promotional activities.