Hotels

Just like your auto mechanic checks your car’s health you can completely review your hotel’s financial performance and get a reading on as many as 21 different flow thru performance points.

The role of revenue management will continue to evolve. In some cases, the changes will be evolutionary, and in others they will be revolutionary. Rest assured, changes are coming.

It is constantly trying to obtain the right balance of business to maximize overall revenue, helping hotels and resorts price all their transient segments more effectively, not just BAR.

Your guest reviews can highlight unique experiences at the hotel which help to tell your hotel’s story and sell the experience to potential guests that are still within the booking journey.

Google has updated its Destination Search layout after the initial reintroduction of Promoted Hotels. This update has big implications for the future of Promoted Hotels and their value to advertisers.

Your guest has booked through your website and now arrived, so the journey is over, right? No chance! This is the time to reinforce your brand, build loyalty and promote advocacy on social media.

Like any strategy in hospitality, some consider loyalty programs an essential part of their business and others have found them to be nothing but a liability.

In a 2017 study, Total Revenue Management was identified as a significant future trend, with function space, restaurants, spa, golf, parking, and retail all ‘Likely’ or ‘Very Likely’ to see implementation.

To help guests through the customer journey, you need to participate in a multi-channel digital marketing approach. That includes channels that can provide insights and ROI.

Start by optimising your booking engine to include extras, different package rates, and transparency, and you’ll see your direct bookings drastically increase practically overnight.