Hotels

Structured guest data is key to enhance marketing strategies, improve operational efficiencies, elevate guest experiences and ultimately increase revenue

A single guest profile is not just about collecting data; it’s about creating a holistic view of the guest that informs every interaction and decision

A successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint to drive direct bookings

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

Incentive structures prioritize short-term financial metrics like RevPAR and RGI, which leads to the neglect of the long-term benefits of direct bookings

We explore the importance of hotel reputation management, proactive improvement measures, the crucial role of SEO, and online reputation tools

Determining the accuracy of your data when it’s squirreled away in silos becomes more difficult. Data silos also pose a security risk

Google Chrome’s gradual restriction of third-party cookie drives marketers to adapt their strategies. Here’s what you can do to navigate these changes

Getting started on an unfamiliar platform, like TikTok, can be intimidating for hotel brands, but here are a few tips to help get you started

It’s tough to overstate how important these email practices are when it comes to giving marketing emails every chance of reaching recipients