Hotels
Expert Tips to Win Bookings this Black Friday and Cyber Monday
Want to know why it’s ok to offer some really big booking incentives during Black Friday and Cyber Monday? Because it’s a super-short booking window.
How the Future of Mobile Will Affect the Hotel Industry
The increase of travellers turning to their mobile to book stays and plan their adventures hints that the mobile revolution is well underway in the hotel industry. But what does this actually mean?
Hotel Marketing Strategy: Is Top Down The Wrong Way Up?
In a world of increasingly ‘investor centric’ ownership and ‘franchised’ hotels there is great potential to ensure consistency in client service, offering, customer experience and branding. As well as offering […]
Pop-ups and Book Direct Incentives Need to be Strategically Deployed
The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell your hotel’s unique story. Hotel marketing execs call this your […]
PODCAST: How to Choose and Implement a New PMS (Ep 6 of 6)
We are continuing our 6 part series on How to Choose a New PMS with the final episode. Over the course of the 6 episodes we explore the following: What […]
4 Tips to Improve Your Marketing Mix with Hospitality Business Intelligence
When hotel sales and marketing professionals arrive at work each day, they’re greeted with a deep and wide array of intricate challenges on the path to turn lookers into bookers: […]
8 Tips to Reduce Last Minute Hotel Cancellations and No Shows
Things come up. Circumstances change. Plans get disrupted. But is that the only reason why your guests might not show up at the last moment? NB: This is an article […]
Art and Science of Converting Hotel Guests on Your Website
Recently, experts from Travel Tripper & Pegasus and LaaSie.AI discussed the art and science of converting guests on hotel websites. This fascinating discussion focused on how hotels can use data […]
6 Reasons Why Facebook Is Essential for Hospitality Marketing
It’s easy for hospitality marketers to take Facebook for granted. NB: This is an article from MDG Advertising The platform has been around for so long—more than 15 years now—and […]
10 Ways to Engage Your Followers on Instagram
Instagram is not only popular among the millennial, but is also a go-to platform for influencers, travelers, bloggers, online bookers, backpackers, social media lovers, et al., and thus being active on this channel can be hugely advantageous. NB: […]
