Hotels

This month’s latest digital innovations include Google search algorithm update “BERT,” Bing metasearch, and new Facebook Responsive Text Ads.

While making sure your website looks and functions well in its design is significant, your website’s content is an integral part of the new site’s success.

Google has quietly upped its hotel and travel search capabilities with a new travel portal. This allows users to search for flights, hotels and more from a full-fledged travel site.

How do guests truly feel about your property? How can you filter through all the traveler reviews and uncover the important feedback that you need to make critical decisions at your property?

A holistic forecast that can segment business accurately will help identify which customer segments to go after, inform strategies to increase ancillary revenue, and highlight upselling opportunities

Direct sales is not simple, but it’s also not complicated if you are clear about the framework in which you should be doing it. On the other hand, there are unfortunately no shortcuts or magic wands.

In the past, hotel revenue managers relied on rules based systems to handle revenue management tasks. To drive higher revenue results, hoteliers must turn to the capabilities of science based RM

Whether it be accommodations, amenities, special promotions, or food and beverage features, utilizing an Instagram Grid takeover is a great way to show “wow factor”.

PPC is a great way to promote hotel event spaces, spas, or restaurants. What’s more, the value of each dollar spent on an event space PPC campaign can be much higher.

Are you using retargeting as part of your hotel’s market strategy? If not, you’re missing out on a huge opportunity. There are different ways you can retarget your prospects online.