Hotels
5 Ways to Generate Travel Demand Targeting Birthdays
People travel, or might consider travelling if presented with some nice options and offers, because of a desire to celebrate birthdays
Top Tips to Plan for a Profitable Recovery
There are numerous of ways to ensure you’re in the best position to maximise your revenues, ready for recovery when you start welcoming guests back
How a Total Revenue Approach Can Benefit Your Hotel
By measuring and monitoring total revenue per available room, hoteliers have the ability to take a magnifying glass to all revenue sources
The Power of Brand and SEO: Airbnb Growth Story
Airbnb is a case study in how to leverage brand and SEO to fuel organic growth. It’s means so much more than just another unicorn going public
Visioning the post-COVID era in CRM & Loyalty
We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests
Google Launches Free Data Tools to Understand Travel Demand
Today, we’re launching Travel Insights with Google: a website the industry can use to understand travel demand and make better-informed decisions
Revenue Managers Will Need To Master Their Data In The Post-COVID World
Today’s revenue managers needs to have a granular understanding of their guests, which feeder markets they are in, what influences their booking decisions
Shift Happens: How Revenue Science Adapts for a Post-Pandemic World
As with any revenue plan, successful agility is not determined by knowing what specific outcome will occur, but by understanding all possible outcomes
Hotels & Booking Engines: Get Users’ Email First
It’s as if we need to re-invent the wheel when the solution is just in front of us. The simple lesson is: get users’ email before you ask for anything else
The cookie is dead, long live identity graphs
Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]
