Hotels

5 Ways to Generate Travel Demand Targeting Birthdays

People travel, or might consider travelling if presented with some nice options and offers, because of a desire to celebrate birthdays

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Top Tips to Plan for a Profitable Recovery

There are numerous of ways to ensure you’re in the best position to maximise your revenues, ready for recovery when you start welcoming guests back

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How a Total Revenue Approach Can Benefit Your Hotel

By measuring and monitoring total revenue per available room, hoteliers have the ability to take a magnifying glass to all revenue sources

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The Power of Brand and SEO: Airbnb Growth Story

Airbnb is a case study in how to leverage brand and SEO to fuel organic growth. It’s means so much more than just another unicorn going public

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personalized loyalty schemes

Visioning the post-COVID era in CRM & Loyalty

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

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Google Launches Free Data Tools to Understand Travel Demand

Today, we’re launching Travel Insights with Google: a website the industry can use to understand travel demand and make better-informed decisions

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Revenue managers looking at data to work out their strategy

Revenue Managers Will Need To Master Their Data In The Post-COVID World

Today’s revenue managers needs to have a granular understanding of their guests, which feeder markets they are in, what influences their booking decisions

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Shift Happens: How Revenue Science Adapts for a Post-Pandemic World

As with any revenue plan, successful agility is not determined by knowing what specific outcome will occur, but by understanding all possible outcomes

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Hotels & Booking Engines: Get Users’ Email First

It’s as if we need to re-invent the wheel when the solution is just in front of us. The simple lesson is: get users’ email before you ask for anything else

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The cookie is dead, long live identity graphs

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]

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