Hotels

In Revenue, offering too many options, meaning too many rooms and rates, is the equivalent, in Marketing, of “marketing to everyone to market to no one”.

Strategy can be summarised in four boxes: supply, demand, own performance and relative performance (v competition). For each of these, you will have a lot of specific KPIs, data and metrics.

In a tale that is becoming all too common for the region, RevPAR at UK hotels was up in November, but profit against the same time last year was negative

A negative stat can send your team running in all directions to understand what happened. But, more often than you might think, underperforming metrics may actually signal something positive

Profit has always been important, hasn’t it? and you are correct, but Revenue Management measured in Occupancy, ADR and RevPAR alone doesn’t effectively show how profitable you are.

Revenue managers are a unique breed. The language they speak is not always compatible with that of group sales people. This means the two departments often have an adversarial relationship

Today the realm of an effective distribution strategy exceeds beyond distributing rates and inventory between hotels and demand partners.

Hotels in Mainland Europe are generating revenue and keeping more. After what’s been a bruising year on the profit side, November marked the third consecutive month of y-o-y GOPPAR gains

Google is likely to expand its foothold on the travel industry, either by acquisitions or by bringing competitors to the edge of irrelevance. The trend is unlikely to revert, so it’s time hoteliers wake up

Rate parity must be a focus for today’s revenue managers if they want to be profitable. Here are three questions you must know the answers to if you want to achieve parity.