Hotels

A hotel’s profit margin depends largely on revenue from a great pricing strategy. It’s essential hoteliers thoroughly evaluate pricing options to determine what’s best for their hotel and guests.

Upselling and cross-selling are important strategies adding value and increasing customer loyalty. When implemented successfully you should see increased ADR and incidental revenue too.

While online travel agencies are a valuable resource for keeping heads in beds and gaining exposure, the cost of bookings that come through OTA channels hardly ends at the commission.

Some Marketers have a habit of doing things in a certain way, losing sight of the negative effect. Hotel marketers have similar blind spots that affect the success and credibility of their digital strategy.

When hotels select only one point of contact to rely on data for upselling the systems inevitably rely on different data about the guest, which disrupts the overall guest experience.

Destination spas tend to track per person occupancies and package rates rather than room revenue, which is reflective of how the product is constructed for the intended guest experience.

With each passing year, events seem to get bigger and better, boasting exciting new technology, catering to attendees’ needs in finer detail, and bringing guests together in unique venue spaces.

The idea of steering the creation of a new booking engine can be enticing, but the best results come from evaluating your chain’s needs and picking the best solution that matches your requirements.

Experiential marketing is becoming a large player in allowing the consumer to tangibilize the product or service in question, resulting in a much larger personal investment into the brand.

For many hoteliers, digital marketing is still novel territory. Most are too busy running their operations and leaving online sales to the OTAs to give much thought toward a digital marketing strategy.