Hotels

Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms

Truly Guest-Centric Journeys begin with a perspective shift. We must have an understanding of the one thing that brought them to us: the destination

In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy

In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

This article outlines best practices for hotel competitor analysis and highlights the most common mistakes to avoid

The decision to discount is driven by the desire to hit short-term revenue targets, or stay competitive, but these discounts have long-term implications

Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality

In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly