Hotels

robot and human playing chess reflecting the age old question of will ai replace the hotel revenue manager

Will AI Replace Hotel Revenue Managers? The Million $$ Question

By offloading repetitive tasks to AI, revenue managers can focus on higher-value activities that require human expertise and critical thinking

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coins being stacked up to reflect how hotels can still increase their adr with the right focus

Pricing Strategies to Maximize ADR, RevPAR and Profitability

Continuing to use manual and fixed pricing in times of unprecedented variability in demand introduces unnecessary risk

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5 Signs Your Hotel Tech Stack is Outdated

Here are 5 signs a hotel tech stack is outdated, along with tips on which state-of-the-art solutions to consider instead

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mobile phone with nuerous messaging icons including whatsapp a powerful tool for hotel marketing

WhatsApp Marketing Examples

WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen

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old plane cockpit reflecting the outdated view of roas as the primary metric for evaluating marketing initiatives

Evolving Past ROAS as the Primary Marketing KPI

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

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Unleashing the Power of AI for Smarter Hotel Marketing

With the ability to identify ideal guests, optimize ad spend, and personalize marketing messages, AI empowers hotels to reach the right audience

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Being Guest Centric: Data Driven Strategies

Being guest centric means understanding and anticipating the needs of the guest, providing solutions before they even experience the problem

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Guest First: Time for Hotels to Organize Around the Guest Journey

Understanding the guest journey from a guest first perspective provides insights in how to optimize each interaction to enhance satisfaction and loyalty

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How Do Michelin Keys Ratings Stack Up Against Guest Reviews?

Guest ratings are more subjective than professional ratings and we wanted to compare how the two stack up. To do this we used our industry standard index, the GRI

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The Opportunity Cost of Metasearch

Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach

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