Hotels
What Google Generative Search Means for Hotel Direct Bookings
With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts
AI Will Display Inventory and Prices in Real-Time. Are You Ready?
This is where access to real-time ARI – availability, rates, inventory – comes into play. Can you imagine when AI returns final exact prices?
Hotel Tech Reimagined: Causal and Multimodal AI Shape the Future
Causal and multimodal AI are more than tech trends. They’re tools to help hotels deliver personalized guest experiences and profitable stays
How Are Hotels Capitalizing on the Micro Event Trend?
78% of event planners anticipate an increase in small- and medium-sized meetings this year. This isn’t just a trend – it’s a fundamental shift
Google I/O 2025: Key Takeaways for Hotel Marketers
Google announced it’s bringing agentic capabilities to AI Mode, starting with the ability to let the agent search out and present site options to book
Beyond Hotel Silos: Embrace the Guest Journey
We must reorient our entire hotel operation around the core guest journey, which can be understood in five key stages
8 Strategies to Grow Revenue Across Hotel Commercial Teams
We share eight strategies that are being used by top-performing hotels. Each one delivers real impact across sales, marketing, and revenue
AI Hotel Revenue Management: Without Losing the Human Touch
To help you find that balance between the human touch and AI in hotel revenue management, we’ve broken it down into three steps
Smarter Revenue Tools Mean Stronger Marketing and Big Wins
It’s no wonder 38% of operators say revenue management is too time-consuming, and 36% admit they’re uncertain about optimal pricing
Competitive Hotel Rates: An Economic Perspective
Competitive hotel rates aren’t just about being cheaper than competition. It’s knowing your value, understanding your guests and pricing with purpose
