Hotels
Will AI Replace Hotel Revenue Managers? The Million $$ Question
By offloading repetitive tasks to AI, revenue managers can focus on higher-value activities that require human expertise and critical thinking
Pricing Strategies to Maximize ADR, RevPAR and Profitability
Continuing to use manual and fixed pricing in times of unprecedented variability in demand introduces unnecessary risk
5 Signs Your Hotel Tech Stack is Outdated
Here are 5 signs a hotel tech stack is outdated, along with tips on which state-of-the-art solutions to consider instead
WhatsApp Marketing Examples
WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen
Evolving Past ROAS as the Primary Marketing KPI
There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives
Unleashing the Power of AI for Smarter Hotel Marketing
With the ability to identify ideal guests, optimize ad spend, and personalize marketing messages, AI empowers hotels to reach the right audience
Being Guest Centric: Data Driven Strategies
Being guest centric means understanding and anticipating the needs of the guest, providing solutions before they even experience the problem
Guest First: Time for Hotels to Organize Around the Guest Journey
Understanding the guest journey from a guest first perspective provides insights in how to optimize each interaction to enhance satisfaction and loyalty
How Do Michelin Keys Ratings Stack Up Against Guest Reviews?
Guest ratings are more subjective than professional ratings and we wanted to compare how the two stack up. To do this we used our industry standard index, the GRI
The Opportunity Cost of Metasearch
Hotels have always faced cost limitations. The value of metasearch is that it offers a chance to flip the script and run a truly revenue-focused approach