Hotels
Mismanaging Your Social Channels Could Be Hurting Your Hotel
Avoiding the social channel mistakes we have outlined will help your hotel keep users engaged, gain new followers, and secure booking from potential guests
6 SEO Tips for Hoteliers
There is no instant fix for SEO and your Google rankings, and neither is this an exhaustive list. To maintain your SEO and ranking in Google, or to improve it, will require regular and consistent effort
Operating Revenue, Expenses and Human Capital in Uncertain Times
Chances are that most properties impacted by Coronavirus will have already put measures in place to curb costs. Here are some other Revenue Strategies to consider
Greater Restrictions on Airbnb Shift Marketplace Dynamics
Airbnb gained popularity due to lower pricing and demand for “authentic” experiences. However, after adding occupancy taxes and guest service fee, Airbnbs are not always cheaper than hotels.
Personalisation starts and ends with you…
‘Personalisation’ is the buzz word in our industry at the moment and rightly so. NB: This is an article from Right Revenue Last week I had the pleasure of hosting […]
Bracing for the Future in a Google First World
Google will continue to want as many players advertising on its platform. OTAs and metasearch sites will need to adapt and evolve. It just means the industry is playing the game by Google’s rules
Bleisure Travel Continues to Rise: Here is How to Leverage It
There’s no doubt that bleisure travel will continue to rise in the future, providing independent hotels with the perfect opportunity to attract more guests that are willing to spend more money
Can Data Rekindle Hospitality’s Human Touch?
Although the battle between the hospitality giants merely scratches the surface, companies in the industry are harnessing data and technology to power change at an unprecedented speed
Golf Course Operation: Approach Revenue in a Smarter Way
When looking at golf revenue, remember to stack it up against what the hotel is spending. Go beyond popular golf metrics like average rate per round (ARPR) or revenue per available round
How Effective Social Media Listening Can Improve Hotel Performance
Social listening can improve your social media performance and enhance your entire marketing strategy. Active social listening can help your marketing team make educated decisions