Hotels

Instagram Stories is a gamechanger when it comes to showcasing a hotel’s personality, story, and boosting its marketing reach. But what content should hotels use to maximize potential and reach?

You can learn a great deal from previous years’ bookings. When did people previously book for Easter? Longer lead-in from the US market vs. domestic? What was your rough occupancy?

Although an ideal strategy lies in the search to earn premium revenues, combining negotiation-based pricing and attribute-based selling could counter the trend of discounted sales from indirect channels

Analyze and take time to improve OTA rankings for your property. Better ranking can make a huge difference in reaching a wider range of customers who would book your hotel and enhance revenue

The digital marketing environment will continue to evolve as more data protection regulation emerges, forcing platforms and advertisers to adjust accordingly

Creating a personalized website experience, utilizing persona-based marketing, focusing on data-driven design and integrating your loyalty program, your luxury hotel brand will come to life

One thing we all agree on? Constant updates to Google’s algorithm, wishy washy report metrics, and all that technical jargon, the trouble with SEO is understanding how to talk about SEO

Overbooking in hotels can be both good and bad, and it most certainly does get ugly, particularly with those on the receiving end of a nudge into another property or location

In the hospitality industry, AI is expected to cause a massive paradigm shift with a promise to enhance hotel reputation, drive revenue and elevate the customer experience to the next level

A common thread through these tips is they all move towards an optimized hotel website. Aware that this can be a tricky field, we have prepared a checklist: 50 ideas to boost hotel website conversion