Hotels

How Independent Hotels Can Create a Diversified Distribution Strategy

We show how you can diversify your distribution – from basic solutions like website and booking engine to more sophisticated marketing solutions like social media and email

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How To Increase Hotel Revenue in Low Season

Hotel low season revenue has long been considered to simply be an unfortunate fact of the industry. It brings less demand and, therefore, lower revenues too

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4 Steps to Optimizing your Hotel’s OTA Ranking

Here are the four steps you can take to optimize your hotel’s OTA profiles to improve your ranking, land more bookings – and make more money for your hotel

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Revenue Management Alone Cannot Avert a Crisis But it Can Help

Revenue Management Alone Cannot Avert a Crisis, But it Can Help

Revenue Management itself does not generate additional demand in the market, but it helps to manage existing demand in the best way and achieve the highest possible revenue share

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A zero cost marketing weapon for any hotel.

With rare exceptions and no matter how beautiful one is, there is little special about a hotel. The product, aka hotel rooms, is unimportant. People remember what gets their attention and curiosity

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Creating a Picture Perfect Booking Experience for Guests

Incorporating professional photos of everything your property has to offer not only captures attention, it drives greater bookings – creating a picture perfect booking experience for online travelers

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How Independent Hotels can Access Corporate Hotel Programmes

It’s that time of the year for hoteliers to prepare for the forthcoming corporate contracting season. For independent hotels, we need to focus on our strategy

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After Watching The Credit Bubble Implode In 2008, I Worry For Hotels

So, whilst new investment in a growing industry is a good thing, over-investment is destructive. And the conditions in hotels globally have been perfect for over-investment

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Get More From programmatic ads and retargeting

Get More From Your Hotel GDS Ads

So often hotel GDS ads go mismanaged. Before running any campaign, be sure you have strong objectives and goals that are communicated to marketing, revenue management, sales and vendors

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Airbnb Signs Data Sharing Partnership With European Commission

Airbnb will share data on a quarterly basis which will allow public authorities to better understand the development of short-term rental platforms, and will support evidence-based policy decisions

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