Hotels

In times of crisis, such as the current COVID-19 pandemic, it is the CRM solution’s ability to intelligently engage guests and personalize interactions that is its most crucial benefit

2020 will largely be remembered for the impact of COVID-19. From a metasearch perspective, it will also be remembered for the introduction and expansion of paid placement products

Early March we wrote about the first impacts of COVID-19 on OTA vs Website bookings. What an unpredicted turn things have taken since then. We expected things to be bad, but this bad?

With travel ads largely missing from Google Search, the silver lining is that organic links from the likes of Tripadvisor, Booking.com, and Expedia are newly visible right below the “fold” on desktop

Whether the crisis at-hand is local or global, you can guarantee that the situation–and its impact on your hotel–will be evolving by the second. NB: This is an article from […]

The staggering global scale of the coronavirus pandemic makes it especially devastating, but the travel industry has rebounded from past crises and experts believe it will bounce back again

With the right Hotel contingency plans and proactive measures in place, along with the continued collaboration and support across industry leaders and vendors, we will weather this storm

COVID-19 swept through Asia first. Chinese health officials first reported the outbreak to the World Health Organization (WHO) on Dec. 31, 2019, and the rapid spread of the virus prompted […]

Many of you have seen event cancellations or travelers looking to cancel/re-book their stays. We’ve compiled a digital marketing checklist to ensure you have a list of items to review

Let’s take you through some updates Google have made over the last couple of months and how they are moving to make search even more convenient by improving the online user experience