Hotels

Third-party cookies are crumbling. New, innovative, privacy-first digital solutions are needed. Now is time to embrace the future of digital advertising

Sentiment analysis applies natural language processing (NLP) and machine learning to detect, extract, and study customers’ perceptions about a service.

These next few months will be critical to ensure you have a great summer of revenue recovery – but you need to put your strategy into action now

Resort marketing needs to skilfully reflect services and destination and how that value is leveraged with guests. To generate revenue consider these tips

We’re taking a look at some of the most recent booking trends based on our own data, and also what we’re seeing globally across the board

As the hotel industry begins taking steps to reinvent itself, hoteliers will need to rethink their pricing strategy to see profitability of bookings return

With global booking momentum edging above 50% of 2019 levels for the first time in 2021, it remains a time of planning and steady growth for hotel industry

Marketing for small hotels must focus on their unique brand essence – the ways in which they’re not like those established brands – in order to succeed

If advertisers don’t prepare for the sunsetting of the 3rd party cookie, campaign performance and direct booking revenue will likely be impacted

Different travel personas help hoteliers understand guests better, using this information to build better marketing strategies and improve the experience