Hotels

For each examined market, the monthly progression of both captured room nights and occupancy levels, for all three scenarios, is depicted in the following graphs

Wwe’re going to focus on the “drive-to” segment of your customer database and offer tips on how to use your data to market to them in a cost-effective manner.

Hoteliers will be hard pressed to generate a modicum of revenue throughout the rest of the year and likely will have to wait until there is a vaccine to see profit normalize

If you don’t have one, now is a good time to include an action bar on your website. They should have the right image or colour, snappy copy that gets your message across and a clear call to action

Even if the lasting psychological effects of COVID-19 scare people away from long-distance travel for a while, the demand for hotel rooms isn’t likely to just disappear into thin air over the next few years

In a post-crisis world, many anticipate that the majority of your hotel’s business will com via drive markets. Reaching your drive market with appropriate messaging will be essential

To encourage direct bookings (and help dodge some costly OTA commissions), we’ve put together a shortlist of favourite hacks for hoteliers to consider when the world begins to travel again

We consider that the German hotel sector has a good chance to experience faster growth than some of its European counterparts for the following reasons:

Many companies have gone silent on social media. At the same time, there are some tourism brands not only leveraging social media to navigate through this pandemic, but also winning hearts

A hotel stay that doesn’t include a breakfast buffet, an in-room minibar and a coffee station would have been inconceivable to many Americans three months ago. But the onset of […]