Hotels

Developing workable marketing strategies for your hotel business is a challenge, but we have seven strategies you can utilize to encourage direct bookings

Even through this period of uncertainty the GDS has consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these

Whilst the hospitality industry has seemingly stepped back from digital marketing efforts, Google is moving along with updates to their search algorithms.

Once your hotel has identified the groups of people within the domestic market you want to target, you need to consider and list their wants and needs

How do you move forward? How can a hotel use revenue management effectively in a market with little supply and nearly no demand? Here is the solution

Using the downtime now to rethink your distribution strategy and direct sales channels to optimize your direct bookings is a good plan in any case

While consumer expectations and confidence will be a big driver of mid-to-late recovery trends, the first signals leading to initial demand growth will be policy change

For most hotels, the re-opening does not mean that everything will be straight back to normal. Most likely, they will re-open with reduced capacity as well as comply with stricter hygiene measures

Whether you are five-star luxury or two-and-a-half star economy, I challenge you to ask yourself: “How attractive is my hotel right now to consumers using this type of booking decision making?”

There’s no denying that the current world-changing pandemic has brought the travel industry to a screeching halt. NB: This is an article from Sabre We have seen a once-in-a-lifetime near-total […]