Hotels

4 forms of light reflecting evolution in the same way revenue management has evolved from purely to intuition to data driven decision making

Revenue Management Evolution: From Intuition to Data Driven Decisions

Clever hoteliers invest in technology whilst mentoring their valuable team members to allow them to grow and expand their revenue knowledge

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10 Activities for Planning Forward Your Hotel Autumn Campaign

By starting your Autumn Campaign plans now, you’ll be well ahead come 1st August, when your full focus can turn to your Winter Campaigns

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Mastering Hotel OTAs: 8 Ways to Overcome Pain Points

While some unique properties can thrive by cutting out third parties and going direct, most hotels rely on OTAs, especially during the low season

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Revenue Managers are Superheroes

The primary role of every revenue manager is to perform analyses, provide recommendations, develop strategies, or respond to ad-hoc requests

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man standing in front of calculations and algorithms reflecting the need to unlock efficiency and revenue utilising deep q learning with batch constraints

Unlocking Efficiency and Revenue: Deep Q-Learning

In revenue management, the search for optimal pricing strategies is perpetual. Traditional supervised learning models have limitations, especially when historical data is sparse

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city skyline with offices and multiple hotels reflecting the need for hotel owner operators to get to grips with revenue management

Revenue Management From The Hotel Owner/Operator Perspective

There are many benefits of implementing a data-based revenue management practice at a property, especially for the owners/operators

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Loyalty Program Gamification: Engaging Members with Rewards

By addressing the limitations of traditional loyalty programs and introducing elements of fun, gamification ensures a more vibrant customer relationship

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How Hotel Marketing Drives Revenue Beyond the Reservation

If the question is how do we create more revenue, then marketing cannot be ignored when it is a crucial part of your revenue optimisation strategy

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How Revenue Analytics Transforms Hotel Performance

Revenue analytics empowers hotels to transform raw data into actionable insights that drive revenue growth and operational efficiency

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person breaking down a wall reflecting how hotels are breaking down silos between sales revenue and marketing

Breaking Down Silos: The Evolution of Hotel Sales Departments

The future of hotel sales lies in breaking down silos and fostering a collaborative, commercial mindset. Those who change will not only survive but thrive

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