Hotels

A ‘Boomer’ Travel Checklist for Independent Hotels

So, what do you think? Are Boomers banging on your hotel door? Or do you anticipate a different demographic to lead the return to travel?

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Large Hotels Rebound in Top US Markets Serve as Bellwether

All, are not created equal, and the losses in revenues, demand, and employment have been centered in large hotels, those with 300-plus rooms

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Hotel Social Media Marketing – 5 Most Common Mistakes to Avoid

Social media users not only want real-time, in-the-moment access to content but also the ability to select exactly what, when and how they’re accessing

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Can Video Answer the Most Important Question in Hotel Marketing?

A great hotel website communicates the property UVP instantly. That’s why many hotel marketers are looking to video to help them expand their message

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Guest Satisfaction in Hotels: 7 Ways to Improve It

It was my friend’s birthday yesterday. To give him a surprise, I ordered a choco lava cake from a newly opened bakery in our vicinity. NB: This is an article […]

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4 Essential Hotel Metrics Every General Manager Should Track

Managing a hotel requires visibility and insight into your operations from every angle. Understanding hotel metrics, and how to measure them, is key

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change mindset hotel digital marketing roi

Is It Time for Hotel Marketing to Evolve Past ROI

It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus attention on two specific areas

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5 Paths to Unique Upselling for Happier Guests

Upsells that respond to common requests are a great place to start upselling. But why stop there? You can get as creative as you like with your offering

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Why Personalized Pricing Is So Popular Right Now?

Personalized pricing takes dynamic pricing a step further to better tailor its customer’s real needs. Using this approach shows some advantages for both

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Insights on Travel Impact, Middle East and Africa (March)

When compared to 2019, there has been a shift towards domestic travel, with shorter stays, for Eid al-Fitr 2021 in line with current regional restrictions

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