Hotels

Your hotel’s website is where potential guests are first introduced to your brand and often the landing page for online media campaigns

The hotel business is a retail business and to stay on top of your business, you must fully and completely balance your daily revenue and settlements

As the virus continues to impact the state of travel and the hospitality industry, we want to continue to provide insights on the sentiment of consumers

A recent study revealed there are 3.78 BN social media users worldwide. It is certain that your target audience is reading reviews about your hotel online

Gen Z is the first generation of “digital natives,”. Start marketing to this demographic now as their buying power increases over the next decade

The quantity and quality of your reviews, management responses, social media posts and photo uploads play a key role in your hotel reputation management

Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with

The pandemic has caused the hotel asset managers role to shift. The first major change is that they are dealing with a lot more stakeholders and more often

With lockdowns still in place for some regions and the emergence of new virus variants, predicting future travel demand remains challenging

What is the current situation and challenges for hotels in Germany. We cover topics including the difference between city hotel and coastal destinations