Hotels

We explore the impact of Covid on Hotel Meetings and Events, where is demand coming from, picking up 2021 and into 2022 and Space as a Service

Google ‘Free’ offer feels like a move to encourage hotels to try this channel by offering “free” organic traffic to drive more ad spend in Google Hotel Ads

A hotel’s TripAdvisor ranking is calculated using guest ratings however it’s not quite that simple. The current algorithm is based on assessing four areas:

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

With shorter booking windows and less shopping around, there are specific things your resort should be doing to get your share of emerging meeting revenue

After a false start to Easter Holidays, which brought a halt to what seemed a recovery in travel to Spain, flight searches have started to grow again

According to one study, 25% of customers would be more loyal to travel experience providers if they understood their needs through marketing

Current challenges in the hospitality industry are impacting the way hotels function, they are also impacting traveler trends and the guest behavior

Even for those app-loving, techy individuals who prefer a touch screen to a smile and kind voice, hotels must remember the importance of guests interaction

While data is important in managing your distribution and improving your profitability, it’s not everything – it’s about creating a strategy