Hotels

To realise the best ROI for your hotel email marketing efforts, focus on the quality of your email subscribers, rather than the quantity

The Google Hotel Ads product has been revamped to now include two channel listing sections; Paid Ads and a section Google is calling All Options. NB: This is an article from […]

While waiting for the start of the third phase of easing restrictions, which would allow travel abroad from May 17, the British have begun planning holidays

There’s no better time to revisit your content marketing efforts and ensure you’re getting the best out of your website, blog and social media channels

The goal of guest feedback is to understand how to refine your guest experience and understand the needs of future travelers hoping to visit your property

Even though direct bookings are on the rise, OTAs are likely to want to earn back their lost market shares as soon as the travel resumes

Measuring booking Pace is worthless in isolation. Pace Progression contextualizes it by measuring and monitoring the speed of change of future activity

You could have the most compelling email ever created but if you don’t make the subject line exciting your email will never be opened

A solid guest survey and feedback strategy is the grounding force your hotel needs to guide your future initiatives and ensure continued success

Just over a year after the pandemic, the global hotel industry is slowly stirring from hibernation and seeing at least modest gains in traveler demand