Hotels
Signs of Life: After Bottoming Out, Global Hotel Industry Claws Back
As of May, and on a month-over-month (MOM) basis, hotel performance is either stabilizing or picking up. April, fingers crossed, was the bottom
The Importance of Data for Direct Sales
Hotel marketing, especially direct sale, needs well-structured information for analysis and timely decision making. The first step is knowing the data
Want your Revenue Manager to be Strategic …. do you have an RMS?
In this video we are joined by Michael McCartan, founder of mccartan tech consulting and Michael Sandeen, Senior Revenue Manager at Pace We continue our discussion about the evolution of […]
How Often to Post on Social Media
Is your audience active on social media? How often do they engage with posts for competitors? Understanding your audience should come first
How to Differentiate From Local Hotel Competitors Online
To drive more online reservations this year you have to effectively and proactively compete against other properties and hotels in your area
The Importance of Flexible Rates …. Google adds Filter in Hotel Ads
Despite the existing uncertainty, non-refundable rates are again growing in June doubling, up to 10%, the numbers of previous months
Why Hotels get Restaurants and Bars Insanely Wrong
Owners of hotels develop massive cavernous back of house areas, kitchens, offices, storage areas that drive up investment versus financial sense or returns
Insightful Pointers from Hoteliers on Best Digital Strategies to Adopt
It isn’t news anymore that hospitality as we know it has been transformed. To help hoteliers navigate we discussed the best digital strategies to adopt
How To Use Google Ads Auction Insights Reports To Uncover Your Comps
You can review insights for each of your auctions to better understand how a competitor is impacting your performance and how CPCs are changing in response
The Hotel Recovery Can Only Go So Far Without Group Bookings
Group business and convention travel do more than contribute to hotel occupancy and revenue per room, these types of bookings also fuel profitability