Hotels

Knowing the different stages of the customer experience and the challenges has become crucial to attracting customers. Not all travelers have the same needs

If your hotel is in rate parity, and guests are not able to book a lower rate, then there are no price incentives to drive them to an outside channel

Wholesalers sit between travel agents and your hotel to act as a middleman, sourcing and acquiring rooms, rates, packages in bulk before selling them on

Learning from relevant data at hand is key; administer weeks of pricing patterns and test them. There is strong need to move from solely focusing on rates

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

Modern hotels use tools or staff to make guests feel special. Modern hospitality means no BS, no time wasting, and guest-facing services delivered smoothly

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

There are a few statistics that stay top-of-mind for any hotel manager. Occupancy rate is one of the big ones – and with good reason

Looking at 11 April data, key markets across Europe showed higher hotel occupancy than the comparable period from 2020. Mostly driven by domestic demand