Hotels
How Hotels Can Keep Consumers Engaged While Planning for Recovery
Overnight travel came to a sudden halt. This unexpected challenge forced hotels to rethink how they communicate with consumers going forward
Reviving the Travel Industry Through Data Analytics
The power of analytics extends far beyond the travel and tourism industry’s ability to weather the storm but can serve as a critical driver.
Are Hotels Finally Ready to Embrace Attribute Based Selling?
Attribute based selling is a buyer led process. Room types are eliminated and hotels break down their product bundles into individual items
Can Sales and Marketing Save the Hotel Industry?
Coupling a data driven hotel performance strategy with a well-oiled sales and marketing team, hotels can kick their efforts into hyperdrive
What Are The Problems With Directly Indexing Your Comp Set?
Many hotels look to keep a certain pricing gap with their comp set. For some, this relationship is a key component of their pricing decisions
For Corporate Travel, a Long Recovery Ahead
While some travel providers have limited exposure to corporate travel, it’s a key driver of profitability for many major carriers and hotels
Google Search Add Destination Travel Information About Hotels and Flights
You’ll see the percentage of open hotels with availability and flights operating at the city level based on Google Flights and Hotels data
How Hotel Revenue Managers are Preparing for Recovery
To measure how recovery is progressing, revenue managers often mentioned looking at increasing occupancy and pick-up outpacing cancellations
Hidden in Fine Print of Expedia “Revive and Relief” Recovery Program
Expedia have found a clever way of guaranteeing consumers lowest rates, without having to deal with the controversial OTA rate parity clauses
Hotels Pivoting Toward More Hybrid Meetings
Corporate clients are increasingly asking hotels about hybrid meetings, blending a combination of in-person speakers and remote attendees