Hotels

Travel Tuesday is here to stay. This burgeoning travel shopping day has seen online searches surge by over 500% since 2021 (McKinsey, 2024), marking it as a unique opportunity for […]

In this interview we discuss what hoteliers should consider before investing in a Revenue Management System (RMS)

Pre-arrival communication is all about creating a positive first impression and setting the stage for a memorable experience

An independent boutique hotel in New York wanted to increase its direct bookings and compete against major chains and third-party OTAs

Here’s how you can take advantage of the Black Friday travel surge and outperform the OTAs without needing to spend like them

We answer the most important questions owners and operators of independent properties have about revenue management

It’s important to understand how well your Paid Search ads compete, which is where Search Impression Share metrics come into play

Cap rates can be used to compare the potential ROI of different hotel properties, track performance over time and make informed investment decisions

Every guest interaction becomes not just a revenue opportunity, but a data point that optimizes budgeting and revenue expectations

We explore the top 10 marketing strategies that hoteliers can leverage to drive bookings and boost revenue in the coming year