Hotels
Maximize Return on Experience (ROE) with Data Driven Marketing
Properties can create targeted marketing campaigns and personalized experience where guests ultimately spend more, do more and stay longer
Peak Season Prep: An Independent Hotel Checklist
For everything to go as planned, there needs to be a plan! Here are our suggestions for getting ready for peak season
How to Price Buyouts of Smaller Hotels in Leisure Markets
It is essential to good revenue management that opportunity costs be factored into weekend buyouts. Opportunity cost is the potential forgone profit
5 Steps to Master the Inspiration Stage of the Guest Journey
The inspiration stage is when the idea of a trip is just a seed in your mind. It’s all about possibilities. Hotels can be part of this dreaming phase
Why Your Hotel’s Social Media Strategy is Outdated (And How to Fix It)
Let’s explore why your hotel’s social media approach might need a serious update, and more crucially, how to modernize it for today’s digital landscape
The Big Challenges to Implement Total Revenue Management
Total Revenue Management is hard because it’s a collection of different tactics. Your not just optimising room revenue, pricing and inventory
What It Really Takes To Book More Groups, Meetings and Events
If you want the same group business as everyone, do the same things everyone else does, and you will likely get exactly your fair share of the market
How to Complete a Hotel Revenue Displacement Analysis
Displacement analysis can be one of the most complicated elements of revenue strategy your team has to undertake. Here are 6 steps you can take
Mastering Revenue Performance Management for Maximizing Profits
Adopting revenue performance management, hotels can achieve sustainable growth and maintain a competitive edge in the dynamic hospitality market
Total Revenue Management: Why It Is Easier To Talk About Than Do
Using corporate business as an example, our guests outline why total revenue management is so challenging and why it isn’t really being done
