Hotels

Hotels are reinventing meetings, social functions, and weddings. Some may prove so popular that they stick around for years to come

If you use Booking.com’s free rate-shopping tool RateIntelligence, you’ve probably heard that, on 30th November 2020, it will be discontinued

We work with hundreds of hotels and we are going to outline how to press play on 10 digital marketing strategies to increase online bookings

The Google Core Vitals metrics require brands to take a more meaningful look at the overall first experience visitors have on their page

Revenue leaders are moving from demand patterns based on historical data to analysing new top-of-funnel data sets with travel intent insights

We question whether meetings, groups and event revenue should still be considered ancillary revenue when a substantial part of a hotels income

trivago is betting on a commission-based participation model that reduces investment risk and contributes to visibility of the direct channel

The revenue team were paying much more attention to search data, for what dates, for what lengths of stay, and with what level of conversion?

Zero-based budgeting is a way to deal with instability. It’s a method of budgeting in which all expenses must be justified on each new period

Following similar markets in other parts of the world, the DACH region has recovered occupancy at a faster pace than most markets in Europe