Hotels

Budgeting for 2021 is a new horizon for us all. Financial planning is not business as usual and crafting the perfect budget is challenging

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

Under intense lights, with the help of some ingenious data and tracking capability, social media marketing not only makes the cut; it shines

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions

Here is a hotel Level 5 checklist to help you revise and prepare core items including booking engine, voucher strategy and website content

Key takeaway is to leverage QR codes that will drive interaction which impacts a hotel’s satisfaction scores, reputation, and even revenue

Now is the time to focus on accessing your current digital marketing plan and evolving it to maximize your revenue and bookings for 2021

Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?

Hotel teams have been forced to collaborate more efficiently and more effectively. Working off of common upper funnel data sets is a must

Almost all hotels in the world are live on the channel, and for sure visibility to potential customers is greater than that of most websites