Hotels

If you want to explore drawing in locals without a ton of effort, focus on the offseason. Remember: it’s offseason for your community too

There was a slowdown in web traffic, pick up and pace across most markets, with Europe suffering consequences of a second lockdown

In today’s video we discuss with our 3 guests why there is so little testing of revenue management strategies in the hospitality industry

Generating an email list and sending emails out to previous guests may seem daunting, but it’s key to help you earn valuable new reviews

By identifying where you can reduce acquisition costs and implementing new direct booking strategies, you can add hotel incremental revenue.

Eight months later, not a lot has changed when it comes to business travel. We anticipate business travel to remain depressed through 2023

The headwinds remain strong across hospitality. Yet, momentum is building – especially when it comes to digital marketing

This is a year like no other and learnings from previous seasonal campaigns may no longer apply. These are new rules of seasonal marketing

Search for your hotel in Google’s metasearch engine. Seeing more ads from OTAs or more from metasearch engines? Can you tell the difference?

Far fewer hotel closings are expected during Europe’s second lockdown. Germany and the UK showed less than 10% closed from the first lockdown