Hotels

What’s your imagination telling you that’s wrong which holds you back from owning your hotel or departmental financial situation

We’ve combined key ideas to help you drive holiday group sales, boost bookings, and create memorable guest experiences

Offering a one-size-fits all mobile only discount isn’t the only option. These four types of promotional schemes dovetail nicely

Running too many hotel Facebook ads to a large audience ends up diluting your messaging, wasting ad dollars, and confusing your customers

From identifying high-performing keywords to refining negative keyword lists, AI empowers hotels to create smarter, more effective PPC campaigns

We break down the distribution channel strategies to help you drive revenue and stay competitive, while simultaneously focusing on long-term profitability

Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out

We’re going to uncover the hidden costs behind paid ads for hotels and explain why your return on ad spend (ROAS) may be underwhelming

We love talking about how we’re different, but when it comes to setting prices, many revenue teams still fall into a trap I call Comparisonitis

We discuss the hugely important topic of the EU’s Digital Markets Act (DMA) and its impact on major platforms like Google and Booking.com