Hotels
Using Upselling in Hotel Marketing
The practices of upselling and marketing are comparable in that they both aim to induce delight in target audiences, so they part with money
Ushering In The Age Of Dynamic Personalization
Dynamic personalization is powerful because we can recognize a guest not only for what defines them generally, but who they are in the moment
5 Ways Hotels Can Boost Their Revenue Amid The COVID Chaos
This drastic change has resulted in numerous revenue challenges in the hospitality industry, but fear not, there are signs of recovery
COVID-19: Insights on Travel Impact, Europe – November
Further vaccine development news prompted an increase in ‘travel giant’s’ stock price and seemingly had a positive impact on travel intent
berner+becker “Who Are We” – In conversation with Pontus Berner
Pontus talks about the berner+becker philosophy, typical hotel client and how does he see the future for revenue management post covid crisis
Pay per Stay; Is it the Right Model for my Hotel?
In Pay per Stay it is worth noting that Google do all the heavy lifting, the cost of management is dramatically lower than a PPC campaign
Sales Prospecting Today Drives Hotel Profitability Tomorrow
We believe there are new strategies that successful sales leaders must implement to stem the changes we are seeing in our industry
5 Lessons From an Irish Hotel Securing Direct Bookings During Lockdown
By adopting and trusting these tactics for optimizing direct booking conversions, you can build a solid foundation for future reopening
4 Reasons GOPPAR Should Be on Your List of KPIs
When a hotel’s financial performance plan is built on GOPPAR they have the raw materials to craft a financial fortress to stand strong
10 Ways to Identify Link Building Opportunities for Hotels
There are many methods out there for identifying link building opportunities, but I wanted to highlight some for those new to link building