Hotels
Revenue Managers Will Need To Master Their Data In The Post-COVID World
Today’s revenue managers needs to have a granular understanding of their guests, which feeder markets they are in, what influences their booking decisions
Shift Happens: How Revenue Science Adapts for a Post-Pandemic World
As with any revenue plan, successful agility is not determined by knowing what specific outcome will occur, but by understanding all possible outcomes
Hotels & Booking Engines: Get Users’ Email First
It’s as if we need to re-invent the wheel when the solution is just in front of us. The simple lesson is: get users’ email before you ask for anything else
The cookie is dead, long live identity graphs
Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]
Revenue Management in 2020: The Black Swan or The Perfect Storm
Revenue management is now transversal to all commercial functions, a visionary leader, focused on total revenue and profit management
Improving the Hotel Bottom Line Begins With Knowing How to Read a P&L
A hotel P&L is key to understanding strength and weakness. Hoteliers can identify areas of underperformance and tweak strategies geared to improvements
The Most Important KPIs for Hotels in 2021
When we look at isolated metrics and KPIs, we are only looking at one piece of a puzzle. The concept of leading and lagging indicators can help
Prestige Marketing To Suit Your Exclusive Luxury Hotel Brand
When it comes to promoting luxury brands, the rules are not the same as for mass-market businesses. They should approach their marketing, branding, and public relations activities differently. NB: This […]
Right Revenue “Who Are We?” – In Conversation with Adrienne Hanna
We are delighted to continue our Expert Partner relationship with Right Revenue In this “Who Are We” video we are joined by: Adrienne Hanna – Founder Adrienne talks about her […]
COVID-19: Insights On Travel Impact, Asia Pacific – December
We have explored who is looking to visit Australia, Hong Kong and Singapore but this trend is dynamic and based on updated country travel bans