Hotels

Revenue managers looking at data to work out their strategy

Revenue Managers Will Need To Master Their Data In The Post-COVID World

Today’s revenue managers needs to have a granular understanding of their guests, which feeder markets they are in, what influences their booking decisions

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Shift Happens: How Revenue Science Adapts for a Post-Pandemic World

As with any revenue plan, successful agility is not determined by knowing what specific outcome will occur, but by understanding all possible outcomes

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Hotels & Booking Engines: Get Users’ Email First

It’s as if we need to re-invent the wheel when the solution is just in front of us. The simple lesson is: get users’ email before you ask for anything else

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The cookie is dead, long live identity graphs

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]

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Revenue Management in 2020: The Black Swan or The Perfect Storm

Revenue management is now transversal to all commercial functions, a visionary leader, focused on total revenue and profit management

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Improving the Hotel Bottom Line Begins With Knowing How to Read a P&L

A hotel P&L is key to understanding strength and weakness. Hoteliers can identify areas of underperformance and tweak strategies geared to improvements

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two people reviewing hotel performance kpis

The Most Important KPIs for Hotels in 2021

When we look at isolated metrics and KPIs, we are only looking at one piece of a puzzle. The concept of leading and lagging indicators can help

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Prestige Marketing To Suit Your Exclusive Luxury Hotel Brand

When it comes to promoting luxury brands, the rules are not the same as for mass-market businesses. They should approach their marketing, branding, and public relations activities differently. NB: This […]

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adrienne hanna right revenue who are we

Right Revenue “Who Are We?” – In Conversation with Adrienne Hanna

We are delighted to continue our Expert Partner relationship with Right Revenue In this “Who Are We” video we are joined by: Adrienne Hanna – Founder Adrienne talks about her […]

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COVID-19: Insights On Travel Impact, Asia Pacific – December

We have explored who is looking to visit Australia, Hong Kong and Singapore but this trend is dynamic and based on updated country travel bans

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