Hotels

Full-funnel marketing is not just a campaign strategy; it’s a total shift in how marketing works. You could say that marketing has a split personality

A tiered marketing plan will guide what you should be doing now, then when there are positive signals demand is returning, have that plan ready

Hotel Distribution, which is our our battlefield, will be affected by an increasing number of players who will put forth various actions to win the deal

With light at the end of the tunnel, it’s time to look forward, plan your revenue recovery strategy, and consider how to be successful in new normal

To answer these questions, we need to look specifically at those destinations where vaccine development is expected to have a direct reflection on tourism

The availability of a vaccine is key to demand recovery and subsequent increase in consumer confidence to travel. NB: This is an article from Profitroom Now we are facing more […]

Hotels can attract local and domestic guests by focusing on experiences people are craving now, following these actions to capitalize on existing demand

As a hotelier, this is the time to take stock, plan for reopening and innovatively think of ways to improve your average booking value

Whether you’re looking at replacing your legacy tech systems or considering swapping your Excel spreadsheet for a revenue management system (RMS), there’s a lot to think about when choosing the […]

We have explored which months European travellers are intending to travel, as well as trip duration. There has been a significant shift towards longer trips