Hotels

video thumbnail for discussion on price fairness and price identity

Price Fairness and Price Identity: What Is It and Why Is It Important? (Pt 1)

In part 1 we talk about two topics – price fairness and price identity. In part 2 we will look at how these two elements feed into Customer Lifetime Value

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Lybra Announce Integration Between Lybra’s Assistant RMS & MasterYield’s PMS

Thourgh integration MasterYield’s PMS reservations data will populate Lybra’s Assistant, enabling the RMS to provide the most accurate real-time rates

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Five Ways to Use Social Media in Your Recovery Strategy

Executing a strategic social media program has the potential of buoying a successful recovery and boosting long term business growth once the crisis is over

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Best Way To Segment Luxury Guests To Target Your Potential Audience

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

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Responding to Online Reviews Post Crisis for Hotel Owners & Managers

COVID-19 has brought many fundamental changes to the hotel industry, including the way hoteliers respond to reviews online. NB: This is an article from Travel Media Group Amid the pandemic, […]

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empty balcony at hotel hoping their cancelations policy we help attract guests

Rise of Free Room Cancelations Shows No Sign of Slowing

The proliferation of free hotel cancelations policies has been one pandemic phenomenon that our industry is showing little sign of shaking off soon. NB: This is an article from Fornova […]

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The Hotel Website You Didn’t Know You Had

What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing

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Top 10 Trends Impacting and Transforming Meetings in 2021

With the anticipation of widespread vaccinations in late Spring, we are seeing early signs of pent up demand for meetings and gatherings

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map europe with pins to show hotel and travel demand

The Impact of Easing Travel Restrictions on the European Travel Industry

Travelers across the world seem confident about the future of travel, but how the recovery plays out depends on specific regulations in country of origin

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Is Your Direct Booking Strategy Ready for Summer 2021?

Even if guests in your region aren’t ready, or allowed, to start booking a stay right now, it doesn’t mean they’re not searching and planning the next trip

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