Hotels
Price Fairness and Price Identity: What Is It and Why Is It Important? (Pt 1)
In part 1 we talk about two topics – price fairness and price identity. In part 2 we will look at how these two elements feed into Customer Lifetime Value
Lybra Announce Integration Between Lybra’s Assistant RMS & MasterYield’s PMS
Thourgh integration MasterYield’s PMS reservations data will populate Lybra’s Assistant, enabling the RMS to provide the most accurate real-time rates
Five Ways to Use Social Media in Your Recovery Strategy
Executing a strategic social media program has the potential of buoying a successful recovery and boosting long term business growth once the crisis is over
Best Way To Segment Luxury Guests To Target Your Potential Audience
Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types
Responding to Online Reviews Post Crisis for Hotel Owners & Managers
COVID-19 has brought many fundamental changes to the hotel industry, including the way hoteliers respond to reviews online. NB: This is an article from Travel Media Group Amid the pandemic, […]
Rise of Free Room Cancelations Shows No Sign of Slowing
The proliferation of free hotel cancelations policies has been one pandemic phenomenon that our industry is showing little sign of shaking off soon. NB: This is an article from Fornova […]
The Hotel Website You Didn’t Know You Had
What was once a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating review and pricing
Top 10 Trends Impacting and Transforming Meetings in 2021
With the anticipation of widespread vaccinations in late Spring, we are seeing early signs of pent up demand for meetings and gatherings
The Impact of Easing Travel Restrictions on the European Travel Industry
Travelers across the world seem confident about the future of travel, but how the recovery plays out depends on specific regulations in country of origin
Is Your Direct Booking Strategy Ready for Summer 2021?
Even if guests in your region aren’t ready, or allowed, to start booking a stay right now, it doesn’t mean they’re not searching and planning the next trip