Hotels

2020 was a terrible year for U.S. hotels. Last year, thanks to the pandemic, occupancy sat at just 44%, down from 66% the year prior. NB: This is an article from Motley Fool […]

Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads

The Mediterranean countries, which together used to attract a third of the world’s tourists, are trying to revive the industry but not everyone is committed

In this episode we touch on Hotel Breakeven, what it is, why it’s important and how can it help you model revenue strategies as we plan for the recovery

Content which is engaging, interesting, and relevant to their values will resonate far more than generic marketing or sales messages

We know from first hand experience that when done right, the art of upselling can be fun, engaging and a genuine win-win for the guests and the hotel

The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

Hoteliers need to look at all hotel spaces available to them, but being on-property daily can make it difficult to see the opportunities that could exist

A price driven recovery from the Covid crisis would be a “terrible move” because customers are willing to spend more on travelling “better”