Hotels

There’s no set timing for full, world-wide reopening, but we can be sure once governments give the green light, local and regional demand will come quickly

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

Third-party cookies are crumbling. New, innovative, privacy-first digital solutions are needed. Now is time to embrace the future of digital advertising

Sentiment analysis applies natural language processing (NLP) and machine learning to detect, extract, and study customers’ perceptions about a service.

These next few months will be critical to ensure you have a great summer of revenue recovery – but you need to put your strategy into action now

Resort marketing needs to skilfully reflect services and destination and how that value is leveraged with guests. To generate revenue consider these tips

We’re taking a look at some of the most recent booking trends based on our own data, and also what we’re seeing globally across the board

As the hotel industry begins taking steps to reinvent itself, hoteliers will need to rethink their pricing strategy to see profitability of bookings return