Hotels

Using colour psychology to increase bookings isn’t about “tricking” guests. It’s about being aware of how your hotel brand’s colours convey the right mood

Evan though domestic demand has returned, and exceeded some pre-pandemic levels, the lack of international travel means a reduced overall travel market

However, unlike in 2019, we expect further performance deterioration ahead as business group demand will not pick up slack of waning leisure room demand

Before you start a blog, open an Instagram account or gather email addresses for your hotel, you need to choose goals for your digital marketing campaign

We cover a few examples to help you understand what situations you may encounter with these new travelers and their changing expectations

The recent rise in direct bookings was an unexpected boon for hoteliers, and it might be a sign of the direction the industry is heading

Despite the increase in COVID cases, travel demand in Europe has remained strong and continues to close the gap between 2019

Information sources provided by a Revenue Management System allow us to monitor the market in real time and be agile in detecting changes in trends

Responding to good reviews is easy, some wonder if it’s worth doing. Reviewer was happy, why spend time on them? The answer, with online reviews, is twofold

Traveller intent is showing increasingly interest in sustainable travels, whether that’s reducing their carbon footprint or easing over-tourism in a hotspot