Hotels

Meta Vs Search PPC – Why You Need to be Doing Both

You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)

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10 Top Tips for Improving Your Tripadvisor Ranking

As many guests are booking directly on Tripadvisor, your hotel needs to do everything in its power to rank higher and stand out from your competition

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Room Feature Combinations & Attribute Based Selling

Change the way you set up your room inventory and start to revolutionize the way you sell to make more revenue and increase customer satisfaction!

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Instagram Marketing for Hotels: The Ultimate Guide

Over the last decade, Instagram has changed the face of online marketing. NB: This is an article from Cvent Appealing to travellers, adventurers, and explorers, Instagram has become a go-to […]

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Retargeting Strategies in a Cookieless World

Is retargeting a big part of your online marketing strategy? You’re not alone. NB: This is an article from Sojern Retargeting is a cornerstone to digital marketing for travel marketers […]

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Travel Barriers Current Impact: Tourism After Lockdown

Continued effective COVID safe measures and clear communications by travel brands are essential to reassure consumers and mitigate the impact of barriers

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Tips and Tricks to Generate Maximum OTA Hotel Bookings

As part of your hotel OTA bookings strategy, knowing which OTA works well for which region is essential. You will find hundreds of them selling hotel rooms

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The Hidden Benefits of No-Sale Upselling to Guests

Let’s be honest, email content can be boring, the challenge in upselling often lies in making your guests click through to your offering in the first place

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Building Strategies to Drive and Convert More Direct Traffic

One of the most impactful strategies hotels must revisit is customer acquisition. Travelers are shopping in different ways and looking for new experiences

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How to Successfully Navigate the Choppy Waters of Budget Season

With an “expect the unexpected” mindset and right set of budget & forecasting tools, your ship, er, hotel will confidently chart a course for calmer waters

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