Hotels

The conversation around AI in revenue management is not just about hype – it’s about ensuring successful implementation and impact

Enhancing hotel marketing with Google Analytics involves leveraging its robust features. Here are some actionable ways hotels can optimize their marketing

Hotels must acknowledge three key shifts driving influencer marketing today. First, influence is no longer a question of exposure but action

Each guest review, is an opportunity for hotels to communicate their love language: thoughtful, personalized replies that show guests are valued

By embracing a rigorous segmentation approach, hotels can ensure that each marketing effort is precisely targeted to attract the right guests

Guest satisfaction has consistently improved, but are hotels getting better or are guest expectations shifting?

For hotels with event venues, branding also involves positioning your property as a go-to destination for memorable and successful events

Here’s what’s making waves in social media and how you can use these trends to elevate your hotel’s online presence

Hourly bookings enable otherwise empty rooms and spaces to generate revenue, though you must take your demand and seasonality into account

One of the reasons why guest journeys have become so popular is because they help hoteliers deliver a seamless guest experience