Hotels

At no other juncture has social media held such capacity as a tool for driving new business. Here are some measurable goals to consider, along with KPI’s

trivago is transforming its Gross CPA model to a Net CPA model for independent hotels, which will take cancellations into account when charging commissions

Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat cements TikTok as a top channel for hotel marketers

There’s a new opportunity opening up in travel that will change the balance of power in hospitality over the next decade

I have been asking myself what would be relevant in the metaverse and if some forms of optimization and revenue management could be applied to the Web 3.0?

The global hotel industry’s climb back to profitability has not been easy, but it trudged back and ended 2021 almost back to 2019 levels

Faced with constant uncertainty in the international hotel market, we must look for strategies to differentiate ourselves from our competitors

Scratch beneath the surface of open pricing and it’s flawed. It relies on the operator and rules set. It’s time for a big leap into the future of pricing

There are a lot of underlying voids in a hotel’s operation that goes unnoticed and these can cause major damage. One such void is a Broken Pricing Strategy

Prediction is that U.S. will achieve full recovery to 2019 levels in 2023 with occupancy and ADR surpassing 2019 levels consistently from summer of 2022