Hotels
6 Best Instagram Photo Ideas All Properties Should Be Following
There is no doubt a hotel should have an Instagram account. The tougher question is, what photos should independent properties be posting on Instagram?
Direct Booking: Photos and Videos Now More Important Than Reviews
Most hotel marketers will agree that in today’s fast-paced and attention-deficit online environment, we have less than a few seconds to make a memorable first impression. NB: This is an […]
Why Your Hotel Needs a Daily “Pick-up” Report
Y1ou would be surprised how many hotels do not use their pick-up report properly and miss out on the financial opportunity a good strategy can represent
For Hotels, Revenue is the Sprint, Profit is the Marathon
RevPAR doesn’t pay the rent. Revenue is part of it; profit is the whole of it. For hotel owners, the whole is where the rubber hits the road.
Do Not Invest in Metasearch Engines … Except Google Hotel Ads
Being on all Metasearch engines has become like being on all OTAs: it’s stupid to think that the more OTAs you’ll listed in, the more bookings you’ll get
How to Achieve Revenue Goals Through Sales
Your team is the key to success in achieving revenue goals. If they’re not prepared for the post-COVID world, you’ll struggle to move the sales needle
Applying Revenue Science to Create Value for Owners and Stakeholders
Revenue management should never be thought of as a one-time, short-term investment, but rather a long-term strategy that will pay back exponentially
New Expert Partner: Userguest
Hicham introduces us to Userguest, their solution, client profiles and some future gazing. Finally touching on data privacy, GDPR and a cookieless world
TikTok Tactics for Hotels
With travel on the upswing, TikTok can be your ticket to ride, helping you reach vast audiences. But don’t wait too long to start or overthink your strategy
Using Instagram Business Tools for Your Hotel
With an Instagram business account, a whole host of options become available that can help your hotel qualify the time spent marketing on Instagram