Hotels

Once you discover the power of mapping a hotel guest journey, you can’t ignore the importance of creating one for your properties

After two years of pent up travel frustration, new flight and hotel search data indicate that consumers are planning to travel this spring and summer

We look at why guest personalization is important, and how hotels can personalize the guest experience and encourage loyalty

The time has finally come, wedding bells are ringing, and we find ourselves at the precipice of a hectic, long-awaited wedding season

Designing a winning distribution strategy is not an easy task. It needs to be constantly improved to maximize the profit of the hotel

While uncertainty continues to affect business travel, the scope of why and when employees are expected to travel for business is becoming clearer

We talk about the ‘new kid on the block’, the Commercial Strategy Role – that overarching role encompassing Revenue, Marketing and Sales

Especially accelerated by the pandemic, consumer habits and guest expectations have changed far beyond the capabilities of the PMS of the past

The underlying aim of revenue management hasn’t changed. But in this complex landscape, pricing has become more analytical and highly dynamic

Through data, revenue leaders have become experts in long-term strategic planning, but the challenge to evolve does not rest solely on their shoulders