Hotels

Business travel is recovering, although a complete recovery remains a way off. And changes in workplace and workstyle reveal a new business travel landscape

RevMarketing Automation (RMA): What is it, Why is it important, How can it bring together the revenue and marketing teams, and what problem does it solve?

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy

First-party data is key to understand how customers are interacting. It’s also crucial to decide which touchpoints should be tracked during the user journey

While UGC hasn’t dethroned traditional online forms of content, it co-rules the digital space and is an incredibly effective way to increase your revenue

Internal audit should pivot from a traditional rotating visit approach to a risk-focused and data-driven framework that leverages existing control processes

Guest experience is best when it is personal. It’s the the small things, like the receptionist was able to arrange on short notice or early check-in

OTA reservations are, without a doubt, a lifeline for hotels. Use the following steps to get your strategy working efficiently and maximize your revenue

As Europe prepares itself for a summer of travel, hotels have the perfect opportunity to see positive results at a time when they need it the most

Real-time reservations are one of the easiest ways to increase profitability through upselling and paying less commission to third party reservation sites