Hotels
Hotel Revenue Forecasting: Definitions, Models and Best Practices
The outcome of your forecasting should always be the ability to react to market changes, optimise occupancy, and maximise revenue
Why Didn’t My Guest Leave a Review? 4 Ways to Get More Feedback
You want to receive reviews from your guest, but they do not know that you would like to receive some feedback about their stay
9 Warning Signs Your Direct Booking Strategy Is In Trouble
How do we continue to shrink OTA’s commission and grow our revenue? Let’s take a good hard look at our direct booking strategy
5 Marketing Psychology Tactics To Increase Direct Bookings
Mastering the basics of psychology in marketing can help keep potential guests engaged and nudge them through the decision making process
How Can Independent Hotels Combat The Rise of OTAs?
There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix
Hotel Sector Post Pandemic: More Financial Headwinds Ahead?
We talk with Dr Don about how the hotel industry looks post pandemic, the current cost of living crisis, impact on travel this summer and perceived value
How to Use SMS Marketing to Increase Positive Reviews and Reduce Negatives
SMS marketing offers a variety of unique ways to keep communication flowing. SMS can get you one step ahead to improve your online reputation
How Accurate Is Review Sentiment Analysis?
Researchers recognize when travelers leave a review, their opinion can be offered in two different ways – an explicit opinion or an implicit opinion
UK & US Tourist: Everyone Wants Them, But Where Will They Go?
European tourist destinations are the ones craving most for British and Americans and they are trying to glean as much market information as possible
Google Adds 3 New Products to Capture New Travel Demand
As the travel landscape continues to evolve, we work to bring your customers helpful and comprehensive experiences wherever they’re searching across Google