Hotels

Hotel Revenue Forecasting: Definitions, Models and Best Practices

The outcome of your forecasting should always be the ability to react to market changes, optimise occupancy, and maximise revenue

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Why Didn’t My Guest Leave a Review? 4 Ways to Get More Feedback

You want to receive reviews from your guest, but they do not know that you would like to receive some feedback about their stay

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9 Warning Signs Your Direct Booking Strategy Is In Trouble

How do we continue to shrink OTA’s commission and grow our revenue? Let’s take a good hard look at our direct booking strategy

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5 Marketing Psychology Tactics To Increase Direct Bookings

Mastering the basics of psychology in marketing can help keep potential guests engaged and nudge them through the decision making process

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How Can Independent Hotels Combat The Rise of OTAs?

There’s nothing wrong using OTAs and they can still be incredibly valuable and handy part of an overall selling strategy – they have their place in the mix

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Hotel Sector Post Pandemic: More Financial Headwinds Ahead?

We talk with Dr Don about how the hotel industry looks post pandemic, the current cost of living crisis, impact on travel this summer and perceived value

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How to Use SMS Marketing to Increase Positive Reviews and Reduce Negatives

SMS marketing offers a variety of unique ways to keep communication flowing. SMS can get you one step ahead to improve your online reputation

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How Accurate Is Review Sentiment Analysis?

Researchers recognize when travelers leave a review, their opinion can be offered in two different ways – an explicit opinion or an implicit opinion

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UK & US Tourist: Everyone Wants Them, But Where Will They Go?

European tourist destinations are the ones craving most for British and Americans and they are trying to glean as much market information as possible

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Google Adds 3 New Products to Capture New Travel Demand

As the travel landscape continues to evolve, we work to bring your customers helpful and comprehensive experiences wherever they’re searching across Google

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