Hotels
What Really Counts and Why: 3 Metrics to Have on Your Radar
All three metrics must work together at the same time to get the best view of the potential profitability of your food sales
Business Travel Continues Bouncing Back With Strong 2023 Outlook
The industry is showing positive indicators and sentiment for 2023, a strong sign as business travel continues to come back over time
TikTok Marketing For Hotels: Is It Worth It?
More recently, travel companies in their droves have begun using TikTok to build brand awareness and attract new customers; for numerous reasons
How Hoteliers Can Use Social Media in Their Best Interest
Today, there are several social media platforms to choose from when considering how to set your hotel up for success on social media
How Can Hotels Differentiate Themselves From Competition in 2023?
We take a look at the challenges hotels are facing today, and outline a some sales and marketing tips you should implement to differentiate your business
Managing The Whole Asset: Looking Afresh At Each Hotel Space
Hotels were being viewed more and more as a mainstream asset class and attracting investors who were more used to less complicated assets
Hotel Digital Marketing: Where Does Mid and Upper Funnel Fit In?
In the previous video we took a closer look at the lower funnel, in this third video we look into both the Middle and Upper Funnel
Is Wellness Tourism Part of Your Direct Channel Strategy?
As the trend of wellness travel continues to thrive, there is clearly an opportunity to find the right positioning and communication of relevant packages
How To Promote Direct Hotel Bookings – A Concise View
Tourists seek the most flexibility possible, and the direct bookings channels’ flexible terms, scope for changes, and instant refunds can win out
What Can Revenue Management Offer Beyond Room Revenue?
Revenue management teams needs to decide where to prioritise. Hoteliers need to shift the mindset from a room-only / RevPAR-focused approach.
