Hotels

An evaluation of use and productivity may reveal opportunities for incremental revenue and/or margin in existing areas on-site

Do you hear people talk about moving potential guests through the funnel and wondering what they mean? Well this discussion might be of interest to you

You, as a hotel owner or revenue manager, have the power to create a solid reputation that helps you build a successful brand

For one thing, your Black Friday rate needs to be the absolute best you offer because that’s what customers have been conditioned to expect

Marketers are able to see a detailed view of flights driving this demand, day-wise break down to understand high impact/travel dates

Attracting potential guests to your website and delivering a pleasant navigation experience is only part of the eCommerce equation

Through the use of A/B split testing you can increase direct booking for your hotel. Even better, A/B testing can be done quickly and easily

Is it possible for non-branded properties, with smaller marketing budgets, to win the direct booking “war”? If so, how?

Besides the strength of transatlantic travel and resilience of intra-European travel, reopening of key Asian markets is also a cause for cautious optimism

In most hotels, guest dissatisfaction has little to do with the services themselves. Guests are more often unhappy about delays in providing these services